Monthly Archives: October 2017

The Disaster Beauty Spa Experience

One chilly October evening, I headed out of town for a bit of pampering (or so I thought). A client had generously sent me a gift certificate to the spa of my choice and after doing a bit of online homework, I settled on a “top medical spa” that was a 30 mile drive from my house and boasted anti-aging treatments with a “celebrity following.” I was skeptical, but the before and after pictures on their website were the best on the web (note the power of proof) and with all the late nights I’ve been working, I could do with a miracle fix for my skin.

The problems with this place started even before I hopped in my car. There were a couple of not too favorable reviews which I had not paid that much attention to (I was hooked by their photos) and when I called to book my appointment I was advised by the curt receptionist that all appointments require a mandatory initial consult of $200.

Huh? Nothing on their website mentioned anything about having to first book a consult before a treatment. “The fee is halved if you book your treatment immediately after – the owner is the best skin guru in the state” she reassured me.

OK, fair enough, but then make sure your website carries a consistent message. Not feeling warm and fuzzy about this place so far, I still went ahead and booked the appointment.

When I arrived, the spa was in a surprising location – not quite the high end location they made out to be on their website. The spa itself felt cramped and over cluttered to me. Another red flag.

I was ushered into a shoebox sized room surrounded by glaring lights and mirrors (make no mistake you could see every mark, line and blemish on my skin.)

In less than 10 seconds (a record for me), one of the hardest and most manipulative up-sells I’ve ever witnessed began.

It went something like this:

“Gosh, you have some lines in your forehead, you should really be getting Botox there.”

Huh? I’d never noticed them before but I sure did now.

She then proceeded to put my skin under an even harsher lamp and a magnifier pointing out, inch my inch, everywhere I had issues. The list was so long that by the time the ordeal was over I felt like the only proper thing to do was wear a paper bag over my head anytime I’m in public.

Then, she came in for the kill.

They could custom tailor a specific program to address my clearing lacking skin for a series of weekly treatments that would cost me a mere $10,000.

I excused myself and couldn’t get out of the place fast enough. I don’t care if they are miracle workers, the way they conduct their business is entirely unethical in my view.

As an advertising copywriter, I am well aware of the power that lies in marketing and how the right words can compel someone to take action, or not. Understanding these psychological triggers and what compels people to buy is how I make my living. It’s also the reason why I refuse to accept a private client whose products and services I don’t 100% believe in and know people would be much better off by having. I have said no to casinos, tobacco companies and financial advisors who didn’t dare invest their own money in the funds they bought for their clients.

I choose to use my marketing powers for good.

This company chose to use its powers for bad: by employing sales techniques that were blatantly manipulative and highly pressured.

While outwardly this company seems to be successful, it’s only a matter of time before this will catch up with them, regardless of how good the before and after photos on their website are.

Here are the key points from this experience to apply to any business or practice:

1) Be consistent: Build a Relationship First
My entire experience with this medical spa was reminiscent of the early 2000’s -when hard sales pitches were still tolerated. I guess no one had told them that the rules of marketing have changed. It’s about building a relationship FIRST, which this business was colossally terrible at. Now, granted not many businesses really understand how to do this properly, but if you know nothing, the one thing there is no excuse for is to not care. In this economy, the company who can build the strongest relationship with their clients or patients, is the business that wins.

Enjoy the Pampering at the Beautiful Spas

Spas are known to be the perfect oasis for rest and relaxation. The spas in the county of Somerset will not be left behind as far as pampering and indulgence are concerned. Step into the fabulous spas in Somerset and experience the different treatments and services that you can enjoy. Go back to your Somerset holiday cottages feeling refreshed, rejuvenated and rearing to enjoy your vacation with a visit to the many attractions, dining places and entertainment spots that you have included in your itinerary. Give your partner, spouse or older kids a treat as well so you can all go back home truly rejuvenated after a memorable holiday.

The Garden Spa

The newly renovated Garden Spa is located at the Bath Priory Hotel in Weston Road, Bath. Somerset holiday cottagesare just a few minutes away from the spa. They have new modern treatment rooms with dual treatment rooms where couples and friends could have treatments together. There is also a beautiful new pool and an outdoor pool for the months when it is warmer. The new spa has a steam pod, sauna and fitness suite with a fitness instructor and exercise classes. Children can make use of the indoor pool from 8 a.m. to 10 a.m. and from 3 p.m. to 5:30 p.m. You can avail of several treatments and services at the Garden spa like eye treatments, reflexology, massages, nail treatments, waxing, body tanning and male grooming. You can visit the spa any day of the year. This is the perfect place for you to just lie back and relax while you enjoy your treatment and some refreshments.

Mount Somerset Spa

The Mount Somerset Spa is located at the Mount Somerset Hotel at Lower Henlade in Taunton. You will easily locate it if you are staying at the luxurious Somerset holiday cottages. This spa has an exclusive and intimate ambiance which is ideal for those who want some privacy and quiet. There is a sauna, steam room, hydrotherapy pool, Experience showers and foot spas. The fitness suite and 2 beautiful treatment rooms are in a totally separate level. You can get a combination of heat and water treatments and other first class bespoke treatments of your choice. This spa is open the whole year. You are guaranteed to leave the place with a sense of well-being.

Cedar Falls Health Farm

The Cedar Falls Health Farm is the place to go not only for physical de-stressing but for emotional healing as well. Be prepared to experience relaxing Indian head massages, Reiki and reflexology, Hopi ear candle treatments and healing holistic massages that will leave you totally relaxed and rejuvenated after the treatments. You can get some wonderful beauty treatments as well such as facials, hair dressing and make-up. The health farm has a sauna, steam room, indoor heated swimming pool, whirlpool and a gym. Before heading back to your Somerset holiday cottages, try out some of the food that is guaranteed to be healthy and wholesome. This is a great way to spend an afternoon of your vacation time. The place is open the whole year.

Own Beauty Spa

Dust, heat, wearing makeup every day and going to bed with no cleansing leave a dead, withered skin behind. To regain the moisture, freshness and beauty of your skin you need to go for a facial for which you have no time! Here I come up with an economical convenient solution by giving you step-by-step tips for a quick home facial:

1. Wash your face with a mild soap and warm water.
2. Give yourself a cleansing massage with a deep cleansing cream.
3. Cleanse it off with a cotton wool soaked in rose-water or herbal cleanser.
4. On a thoroughly clean and moist skin, give yourself a 10 minute massage starting from your neck.
5. After a massage, take a steam of 5-7 minutes.
6. To get rid of rough and dead skin cells, use an abrasive scrub and wash off. This will also extract the black heads and make the skin clean and glowing.
7. Apply a more tightening and soothing mask with peppermint and camphor. Wash off after 15 minutes.
8. The last step is to moisturize your skin with a light cream.

Pretty and Soft Hands

Hands are on the show all the time. They are on constant display during conversation. Neglected hands become rough and wrinkled before time. Badly kept hands with broken and dirty nails shatter one’s personality in the very first look.

General household chores like washing, cooking and dusting make the hands rough, dry and dirty. Here are some quick manicure tips for making the hands attractive. Take warm water in a bowl with drops of liquid soap, lemon juice and few drops of almond oil. First remove nail polish and rinse your hands with warm water. Then file your nails, and apply cuticle cream or petroleum jelly in the cuticles. Soak your hands in the bowl containing warm water, lemon, almond oil and soap. After 10 minutes brush your nails, dab dry your hands and gently push the cuticle back with a stick wrapped with cotton wool. At the end moisturise them and apply nail polish.

Pretty Feet and Toes

Our feet also need all the same extra care that we give to our hands, well cared and nourished feet remain well-shaped.

For a quick home pedicure, file your nails softly in a straight line. Remove nail polish. Rinse your feet with warm water and apply cuticle cream or petroleum jelly on the cuticles. Soak your feet in the basin with warm water,salt,few drops of liquid soap, almond oil and lemon juice for 20 minutes. Brush your nails and scrub off the dead and hard skin with pumice stone and dab dry. Push the cuticles back with a stick wrapped in cotton wool. Apply moisturizer and end off elegantly with a nice nail color.

A Beauty Spa Treatment & Natural Beauty

Unlike the advertising industry has led us to believe, natural beauty products are as effective and work just as well as commercial products. Commercial skin care products can cost a fortune but you can save hundreds of dollars a year by using natural products that you find in your kitchen, and you help the environment at the same time!

Beauty products such as face creams, wrinkle reducers and lotions can be made from items in your kitchen, and can be customized by adding drops of essential oils to scent. All these products will be free from artificial and harmful chemicals. Exfoliation is always good for the skin as it removes dead skin cells and rejuvenates the skin making you look younger. You can easily make up your own exfoliation cream simply by using everyday items found in the kitchen.

Looking after your skin is important and as we age our skin becomes less supple and we will be prone to sagging and wrinkles. Using natural products on our skin from an early age will prevent our skin from ageing as quickly. One of the most effective natural skin products is Aloe Vera and this product is now commonly found in many commercial products. This plant is used for various skin complaints, as a lotion, cream or spray and is especially effective for sunburn relief.

If you learn how to make beauty products of your own you will be able to personalise them to your own taste and save money at the same time. There are various books and websites detailing which natural products are beneficial for your skin and many of these have been used for years for skin ailments. There are also lists of recipes that you can try out and customize if necessary.

Visiting A Beauty Spa

It sounds slightly clichĂ©d, but in the busy word of the 21st century, many people just don’t have the time to relax at all. Many people try to involve themselves in too many things – work, sport and children can take up so much of a person’s life.

Everybody would love to keep as healthy as possible to live a longer, happier life. Many people sign up to gyms or start on strenuous walking routines to cut down on that belly fat, but what some people don’t tend to realise is that it is possible to relax and stay healthy at the same time.

The term ‘medical tourism’ is often associated with people travelling across borders to access cheaper or more effective medical care. However, medical tourism also comes in the form of singles, couples or groups taking a short trip to another country, usually in Europe, to take advantage of relaxing spa resorts there.

Europe is very popular among medical tourists as many nations on the continent are rich with natural resources such as soothing thermal springs and healing mud pools. The diverse nature of the European continent gives the prospective medical tourist several options to choose from – the saunas of Finland to the thermal springs found elsewhere are great stress-reducing adventures.

Since the expansion of the Roman Empire, spas have been very popular throughout Europe. At the same time, many natural therapists discovered how much simple mud and water can help in the healing process. Roman spas became very popular, and have persisted to this day.