Category Archives: Beauty

The Disaster Beauty Spa Experience

One chilly October evening, I headed out of town for a bit of pampering (or so I thought). A client had generously sent me a gift certificate to the spa of my choice and after doing a bit of online homework, I settled on a “top medical spa” that was a 30 mile drive from my house and boasted anti-aging treatments with a “celebrity following.” I was skeptical, but the before and after pictures on their website were the best on the web (note the power of proof) and with all the late nights I’ve been working, I could do with a miracle fix for my skin.

The problems with this place started even before I hopped in my car. There were a couple of not too favorable reviews which I had not paid that much attention to (I was hooked by their photos) and when I called to book my appointment I was advised by the curt receptionist that all appointments require a mandatory initial consult of $200.

Huh? Nothing on their website mentioned anything about having to first book a consult before a treatment. “The fee is halved if you book your treatment immediately after – the owner is the best skin guru in the state” she reassured me.

OK, fair enough, but then make sure your website carries a consistent message. Not feeling warm and fuzzy about this place so far, I still went ahead and booked the appointment.

When I arrived, the spa was in a surprising location – not quite the high end location they made out to be on their website. The spa itself felt cramped and over cluttered to me. Another red flag.

I was ushered into a shoebox sized room surrounded by glaring lights and mirrors (make no mistake you could see every mark, line and blemish on my skin.)

In less than 10 seconds (a record for me), one of the hardest and most manipulative up-sells I’ve ever witnessed began.

It went something like this:

“Gosh, you have some lines in your forehead, you should really be getting Botox there.”

Huh? I’d never noticed them before but I sure did now.

She then proceeded to put my skin under an even harsher lamp and a magnifier pointing out, inch my inch, everywhere I had issues. The list was so long that by the time the ordeal was over I felt like the only proper thing to do was wear a paper bag over my head anytime I’m in public.

Then, she came in for the kill.

They could custom tailor a specific program to address my clearing lacking skin for a series of weekly treatments that would cost me a mere $10,000.

I excused myself and couldn’t get out of the place fast enough. I don’t care if they are miracle workers, the way they conduct their business is entirely unethical in my view.

As an advertising copywriter, I am well aware of the power that lies in marketing and how the right words can compel someone to take action, or not. Understanding these psychological triggers and what compels people to buy is how I make my living. It’s also the reason why I refuse to accept a private client whose products and services I don’t 100% believe in and know people would be much better off by having. I have said no to casinos, tobacco companies and financial advisors who didn’t dare invest their own money in the funds they bought for their clients.

I choose to use my marketing powers for good.

This company chose to use its powers for bad: by employing sales techniques that were blatantly manipulative and highly pressured.

While outwardly this company seems to be successful, it’s only a matter of time before this will catch up with them, regardless of how good the before and after photos on their website are.

Here are the key points from this experience to apply to any business or practice:

1) Be consistent: Build a Relationship First
My entire experience with this medical spa was reminiscent of the early 2000’s -when hard sales pitches were still tolerated. I guess no one had told them that the rules of marketing have changed. It’s about building a relationship FIRST, which this business was colossally terrible at. Now, granted not many businesses really understand how to do this properly, but if you know nothing, the one thing there is no excuse for is to not care. In this economy, the company who can build the strongest relationship with their clients or patients, is the business that wins.

Enjoy the Pampering at the Beautiful Spas

Spas are known to be the perfect oasis for rest and relaxation. The spas in the county of Somerset will not be left behind as far as pampering and indulgence are concerned. Step into the fabulous spas in Somerset and experience the different treatments and services that you can enjoy. Go back to your Somerset holiday cottages feeling refreshed, rejuvenated and rearing to enjoy your vacation with a visit to the many attractions, dining places and entertainment spots that you have included in your itinerary. Give your partner, spouse or older kids a treat as well so you can all go back home truly rejuvenated after a memorable holiday.

The Garden Spa

The newly renovated Garden Spa is located at the Bath Priory Hotel in Weston Road, Bath. Somerset holiday cottagesare just a few minutes away from the spa. They have new modern treatment rooms with dual treatment rooms where couples and friends could have treatments together. There is also a beautiful new pool and an outdoor pool for the months when it is warmer. The new spa has a steam pod, sauna and fitness suite with a fitness instructor and exercise classes. Children can make use of the indoor pool from 8 a.m. to 10 a.m. and from 3 p.m. to 5:30 p.m. You can avail of several treatments and services at the Garden spa like eye treatments, reflexology, massages, nail treatments, waxing, body tanning and male grooming. You can visit the spa any day of the year. This is the perfect place for you to just lie back and relax while you enjoy your treatment and some refreshments.

Mount Somerset Spa

The Mount Somerset Spa is located at the Mount Somerset Hotel at Lower Henlade in Taunton. You will easily locate it if you are staying at the luxurious Somerset holiday cottages. This spa has an exclusive and intimate ambiance which is ideal for those who want some privacy and quiet. There is a sauna, steam room, hydrotherapy pool, Experience showers and foot spas. The fitness suite and 2 beautiful treatment rooms are in a totally separate level. You can get a combination of heat and water treatments and other first class bespoke treatments of your choice. This spa is open the whole year. You are guaranteed to leave the place with a sense of well-being.

Cedar Falls Health Farm

The Cedar Falls Health Farm is the place to go not only for physical de-stressing but for emotional healing as well. Be prepared to experience relaxing Indian head massages, Reiki and reflexology, Hopi ear candle treatments and healing holistic massages that will leave you totally relaxed and rejuvenated after the treatments. You can get some wonderful beauty treatments as well such as facials, hair dressing and make-up. The health farm has a sauna, steam room, indoor heated swimming pool, whirlpool and a gym. Before heading back to your Somerset holiday cottages, try out some of the food that is guaranteed to be healthy and wholesome. This is a great way to spend an afternoon of your vacation time. The place is open the whole year.

Own Beauty Spa

Dust, heat, wearing makeup every day and going to bed with no cleansing leave a dead, withered skin behind. To regain the moisture, freshness and beauty of your skin you need to go for a facial for which you have no time! Here I come up with an economical convenient solution by giving you step-by-step tips for a quick home facial:

1. Wash your face with a mild soap and warm water.
2. Give yourself a cleansing massage with a deep cleansing cream.
3. Cleanse it off with a cotton wool soaked in rose-water or herbal cleanser.
4. On a thoroughly clean and moist skin, give yourself a 10 minute massage starting from your neck.
5. After a massage, take a steam of 5-7 minutes.
6. To get rid of rough and dead skin cells, use an abrasive scrub and wash off. This will also extract the black heads and make the skin clean and glowing.
7. Apply a more tightening and soothing mask with peppermint and camphor. Wash off after 15 minutes.
8. The last step is to moisturize your skin with a light cream.

Pretty and Soft Hands

Hands are on the show all the time. They are on constant display during conversation. Neglected hands become rough and wrinkled before time. Badly kept hands with broken and dirty nails shatter one’s personality in the very first look.

General household chores like washing, cooking and dusting make the hands rough, dry and dirty. Here are some quick manicure tips for making the hands attractive. Take warm water in a bowl with drops of liquid soap, lemon juice and few drops of almond oil. First remove nail polish and rinse your hands with warm water. Then file your nails, and apply cuticle cream or petroleum jelly in the cuticles. Soak your hands in the bowl containing warm water, lemon, almond oil and soap. After 10 minutes brush your nails, dab dry your hands and gently push the cuticle back with a stick wrapped with cotton wool. At the end moisturise them and apply nail polish.

Pretty Feet and Toes

Our feet also need all the same extra care that we give to our hands, well cared and nourished feet remain well-shaped.

For a quick home pedicure, file your nails softly in a straight line. Remove nail polish. Rinse your feet with warm water and apply cuticle cream or petroleum jelly on the cuticles. Soak your feet in the basin with warm water,salt,few drops of liquid soap, almond oil and lemon juice for 20 minutes. Brush your nails and scrub off the dead and hard skin with pumice stone and dab dry. Push the cuticles back with a stick wrapped in cotton wool. Apply moisturizer and end off elegantly with a nice nail color.

A Beauty Spa Treatment & Natural Beauty

Unlike the advertising industry has led us to believe, natural beauty products are as effective and work just as well as commercial products. Commercial skin care products can cost a fortune but you can save hundreds of dollars a year by using natural products that you find in your kitchen, and you help the environment at the same time!

Beauty products such as face creams, wrinkle reducers and lotions can be made from items in your kitchen, and can be customized by adding drops of essential oils to scent. All these products will be free from artificial and harmful chemicals. Exfoliation is always good for the skin as it removes dead skin cells and rejuvenates the skin making you look younger. You can easily make up your own exfoliation cream simply by using everyday items found in the kitchen.

Looking after your skin is important and as we age our skin becomes less supple and we will be prone to sagging and wrinkles. Using natural products on our skin from an early age will prevent our skin from ageing as quickly. One of the most effective natural skin products is Aloe Vera and this product is now commonly found in many commercial products. This plant is used for various skin complaints, as a lotion, cream or spray and is especially effective for sunburn relief.

If you learn how to make beauty products of your own you will be able to personalise them to your own taste and save money at the same time. There are various books and websites detailing which natural products are beneficial for your skin and many of these have been used for years for skin ailments. There are also lists of recipes that you can try out and customize if necessary.

Visiting A Beauty Spa

It sounds slightly clichéd, but in the busy word of the 21st century, many people just don’t have the time to relax at all. Many people try to involve themselves in too many things – work, sport and children can take up so much of a person’s life.

Everybody would love to keep as healthy as possible to live a longer, happier life. Many people sign up to gyms or start on strenuous walking routines to cut down on that belly fat, but what some people don’t tend to realise is that it is possible to relax and stay healthy at the same time.

The term ‘medical tourism’ is often associated with people travelling across borders to access cheaper or more effective medical care. However, medical tourism also comes in the form of singles, couples or groups taking a short trip to another country, usually in Europe, to take advantage of relaxing spa resorts there.

Europe is very popular among medical tourists as many nations on the continent are rich with natural resources such as soothing thermal springs and healing mud pools. The diverse nature of the European continent gives the prospective medical tourist several options to choose from – the saunas of Finland to the thermal springs found elsewhere are great stress-reducing adventures.

Since the expansion of the Roman Empire, spas have been very popular throughout Europe. At the same time, many natural therapists discovered how much simple mud and water can help in the healing process. Roman spas became very popular, and have persisted to this day.

Bogus Beauty Treatments

It’s an age-old story. Men and women desperate to look younger/better/sexier but who lack the funds – or intelligence – to insist on quality treatment get taken in by bogus scams, bogus products and even bogus physicians. You get what you pay for – or do you?

Bogus Treatments and Products

Beauty queen and former Elvis love Priscilla Presley, now 62, famously made headlines when she visited a doctor who injected her with “low-grade silicon” he had smuggled into the US. It is thought the silicon was fabricated to grease auto parts, not plump up aging women’s faces.

The latest hype about the latest trendy product makes news headlines, and those in the know want to be first. However, they are also often the first to discover that the treatments don’t really work, or that the small benefit they get is not worth the hefty price tag. Here are a few that have either extremely temporary benefits, or none at all…

* Oxygen Facial. Can putting a bit of oxygen on your face really make your skin look fresh, younger and rejuvenated? Well, Hollywood actresses jumping on the oxygen facial bandwagon say yes; scientists say no. There is no real evidence that squirting atomized moisturizers, or those infused with oxygen, can have any beneficial effects whatsoever – except on the wallet of the person doing the squirting!

* Seaweed Wraps. Supposedly they can help you get rid of excess poundage by drawing out impurities from your body and helping with fluid retention. The ocean slime is wrapped around your body and your skin is detoxified as the mineral-rich seaweed draws out fluid from our cells. So you may lose some water, but will quickly put it back on. Might was well just not drink anything for a few days!

* Tua Viso Non Surgical Facelift. This facial exerciser works with a 9-volt battery to exercise the face so you don’t have to, much like an abdominizer supposedly does to your tummy. But it has little scientific evidence to back it up, and many who have tried it say it does nothing.

* Rodial Bum Lift. A topical cream that promises an “instant fix” to make your bum look smaller, including reducing 32 percent of cellulite and altering the appearance of wrinkles. But results are temporary, and you need “at least six treatments” for anything more permanent. So why is it advertised as being “instant”?

* Smooth Away hair remover. Kind of like sandpaper to buff away unwanted hair and make skin soft and smooth. Unfortunately, feels like sandpaper too – and leaves most of the hair right where it was. Also can make skin feel rough and sore.

* Placenta facial. At around $450 a treatment this doesn’t come cheap, but the well-heeled are flocking to have placentas smeared all over their faces. They reckon that if a placenta can nourish a baby in utero, it can nourish them in a beautician’s chair. But while soothing cream applied expertly may make your face look and feel soft and smooth, it’s hardly worth the price tag. And where do those little placentas come from anyway?

Bogus Substances

Sometimes what you think you are getting is not what you are getting. If you have any substance injected into your skin, keep in mind that any type of dermal or other fillers come in specially labeled tubes, with stickers that peel off and are placed into your chart once injected. And check the practitioner’s – and the facility’s – license before you allow them perform any type of procedure on you whatsoever. Here are some horror stories….

* Dr Gayle Rothenburg of Houston told patients they were receiving injections of Botox when they actually were injected with a generic product she had picked up at some medical seminar. She was charged with 14 counts, including misbranding a drug. The reason: it was cheaper than actual Botox so could maker her rich – or land her in jail.

* Several women in Fresno, California were disfigured when they had bogus collagen injected into their skin. One was left with an unsightly permanent lump on her forehead. It is thought that she probably was injected with industrial-grade silicon.

* Beauty queen and former Elvis love Priscilla Presley, now 62, famously made headlines when she visited a doctor who injected her with “low-grade silicon” he had smuggled into the US. It is thought the silicon was fabricated to grease auto parts, not plump up aging women’s faces.

Bogus Doctors

Perhaps even more worrying than a bogus substance being injected into your system is having a bogus plastic surgeon cut up your body. If you are considering having any type of plastic or cosmetic surgery carried out, make sure you use only a fully licensed physician – and don’t be embarrassed to check their credentials in writing. Here’s what happened to some who didn’t…

* A Massachusetts woman evidently decided to save some cash and have a nose job and liposuction carried out by a non-licensed plastic surgeon. The clue to his status should have been obvious when he started performing the surgery on a massage table in the living room of his condo. Unfortunately, the patient didn’t live to tell the tale herself.

* A man in Barcelona, Spain couldn’t afford to purchase the tools he needed to perform cosmetic surgery on unwitting patients – so he used veterinary tools instead. The bogus 63-year-old “surgeon” was performing boob jobs and butt implants, and worked in the same room as his pets: three dogs, a parrot and a cat.

* Gabriela Sanchez, 41, developed such a severe infection after visiting a cut-rate plastic surgeon in Mexico for a boob job that she had to have the implants surgically removed – and now has no breasts at all.

If you want to make yourself look or feel better, always invest in a tried-and-tested product that has a shining reputation and spotless safety record behind it. Beware of quick fixes, products that make outlandish claims, and amazingly cut-priced items – they’re probably cheap for a reason.

A Trip to a Health and Beauty Spa

There are a large range of ideas, packages and themes that you and your friends can book into a spa for and below are some ideas about spa days you can organise for your family, friends or even colleagues!

Exclusively For You – Sometimes its nice to do something just for you and what more could you ask for than spending a morning, afternoon or day at a luxurious spa, relaxing, unwinding and just looking after yourself. Everyone needs a break from the day to day stresses of life and spending some time treating yourself is exactly what you need ready to take on the days ahead!

Mother And Daughter Package – Mother and daughter bonding can be an amazing thing, especially if time has been to scarce to really spend that time together. Going to a spa can help you to connect again and by doing this surrounded by beautiful scenery and amazing treatments, what more could you both ask for?

Birthday/Special Day Package – As we get older, presents often become much harder to choose, but any woman of any age will love a day at the spa, relaxing and taking in some of the treatments and beauty therapies on offer. Not only will the lucky recipient have the joy of receiving this present on their big day, but they will also be able to look forward to the spa day in the future as well.

Bridal Bliss Package – Weddings can be stressful and tiring, not only for the bride but for all of the family. Taking the whole group down to the spa for a day will allow you to let everyone relax and enjoy themselves and at the same time you can treat yourselves to some beauty treatments to make sure you are looking amazing for the big day.

Mystery Spa Day – If you are struggling to come up with a day out for your friends or family, why not surprise them by booking a mystery day and leading them all to a spa. Once they arrive they will know they are in for a day of treatments, massages, beauty therapy and much more and by the end of it, they probably will not want to leave.

Corporate Leadership Day – Corporate days do not have to be spent running around in fields and working out how to build rafts to cross a river. Why not take your employees or colleagues for an amazing day out at the spa, helping them to relax and unwind in between having a chat about work and planning for the future. A day at the spa can help your staff and team feel refreshed and re-motivated, ready to take on the challenges that lay ahead.

How Different is Your Hair Or Beauty Spa

What makes a potential client decide to come to your salon or clinic as opposed to your competition down the road? What makes you stand out from the crowd? What’s your USP? (Unique Selling Proposition), What makes you different to them?

Have you ever thought to ask: “Why should a customer come to us? What makes us different? What are we doing that’s specifically different to my competition?”

If you don’t know, then it’s time to find out…

Try this for your next staff meeting:

Ask your team: “What 3 things do we do at our salon that is different and unique to all the other Salons in our area?”

And if you can’t think of any, try this it works for Hair, Beauty or Spa:

“What 3 things could we do that is different and unique to all the other Salons in our area?”

Brainstorm this for about 10 – 15 minutes, remember the brainstorming rules: no idea is a silly idea.

Write everything down. Then take 2 or 3 of the best ideas and expand on them. Let them evolve, what more could we add to improve upon them.

Example:

USP for a Hair Salon:

We give every client a chair massage at the basin with our massage chairs…

Expanded upon this:

We guarantee a minimum 3 minute scalp massage or your service is free… (Use a salon timer to time this and give it to your client to hold)

This would be a very simple yet powerful USP, how many times have you heard your client say the scalp massage is the best part of their visit and it was not long enough? And how many times do you rush through this part of the service because you are running late? Remember a relaxed happy client is a spending client. Allowing extra time to do this should increase your retail sales, providing you are recommending products for home use.

Whatever you come up with, take the best idea and use it in all of your marketing to let every potential client know why they should come to you and your salon and not your competition down the road.

Experience Somerset’s Beautiful

The city of Bath lays just a little way north from the famous Somerset village Glastonbury, which is famed for its annual music festival. The city is surrounded by the glorious Somerset countryside, which is also flanked by the beautiful ‘Mendip Hills’, making the city of Bath perfect for anyone wanting a mix of vibrant city life and easy access to the stunning surrounding countryside.

The spa city of Bath offers visitors a marvellous place for a city break destination, where you will be able to explore the city’s many iconic buildings and places of interest, which are located throughout the city. Bath is steeped in a rich historical past, which dates back to Ancient Britain when it was a settlement. Later, the city rose to prominence as an important and strategic location for the Ancient Romans when they invaded the country.

Bath was first established as a spa by the Romans sometime around AD 60 and received the Latin name, ‘Aquae Sulis’ (meaning ‘the waters of Sulis’). After this, the occupying Ancient Roman’s decided to construct a temple which was to become the city’s bathing complex during the Roman occupation. Today, visitors can still see these ancient Roman Baths, which can be accessed when visiting the neighbouring Georgian Pump Room and get a feel for what it might have been like in Ancient Roman times in this building.

In the modern era the city has been recognised as a ‘UNESCO World Heritage City’ because of this rich historical past and the many prominent landmarks located around the city, displaying the wonderful architecture. The most popular historical attractions include the Royal Crescent, the Grand Pump Room, Pulteney Bridge, The Circus and Bath Abbey.

The city’s ultra-modern Thermae Spa has meant this attraction is fast becoming one of Bath’s top five places to visit when spending time in the city. As the Thermae Spa offers a wonderful experience as a day spa or, alternatively, if you would just like to pay a visit for a relaxing time enjoying the naturally heated geothermal spring waters, or one of the specially scented steam rooms, or if you simply want to enjoy the experience of sitting outside in the heated roof spa pool looking out over the cityscape.

Updating a Beauty Salon

I’m just back from the salon equipment trade show and saw some fabulous facial machines and hair steamers. If we invest a couple of thousand dollars and some elbow grease, we can change this dated beauty salon into a chic beauty spa. The most promising machines I saw were the facial steamers and the hair steamers.

First we need to strip off the tacky wallpaper that screams 1970s, rip out the carpeting, and have someone build a new receptionist’s desk. The mirrors are still good. We should be able to take them down, redo the walls, and put them back up. Of course, we need new lighting, but that shouldn’t cost too much. We need nice, bright lighting so that we can see our work, but it needs to be soft, not harsh, to set the tone of a relaxing place for our clients to renew their looks. We should replace the chairs, but that can wait. They’ll do for the moment until the machines pay for themselves. I’d recommend a color scheme of Tuscan Red and Mustard. Those colors are all over the magazines and furniture stores. Maybe a touch of olive green or butter yellow here and there. And let’s replace the old boom box with a more updated sound system so that we can play soothing music to create the relaxing spa atmosphere.

Hair steamers are the new rage in hair care. At the show I saw wall-mounted ones and free-standing ones. These hair steamers can be used for just about any hair treatment. They speed up the process and are much more gentle to the hair than other heat sources. We can use it for perms, dyes, hair straightening, and much more. The ones that caught my eye were from Taiwan and seemed to be of better quality than the Chinese ones. Near the steamers I saw a computerized hair dryer. It provides extra heat for hair that needs it for a good set. It also has an easy-to-read digital read-out that I could read from salon distances.

But what really got me excited about turning our beauty salon into a beauty spa were the facial machines. I saw a lot of different types of skincare machines at the show. They had facial steamers that were free standing or with lamps, magnifiers, and timers. I also saw a line of machines that have spray/vacuum, a galvanic unit, and a brush unit. These machines were very affordable. If we want to really become a full-service facial spa, we could really use the facial machine with eight functions. It costs more, but it would pay for itself when we bring in high-end clients.

I’m so excited about the possibilities! I brought back a bunch of brochures about all types of salon equipment. I’ll study these and go online and do more research to figure out how we can redecorate our salon and refit it with the best set of equipment so that we can attract more upscale clients with a full-service beauty spa.